On the basis of studies conducted jointly with well-known consultants, ONCF gathered information capital on the national transport market: potential, structures, awareness, competition, trends.
An in-depth analysis made it possible to identify several points of progress able to reposition the railway on the market and to identify the levers of truly sustainable and profitable growth.
By adoption an offensive sales and customer oriented strategy, ONCF has set the objective of increasing its market share and to double the volume of passenger and freight traffic by 2010. |